After transitioning from HVAC to a sales career in the lumber industry, Mason Fuller shares his experience joining the family business and working at Mason Forest Products. In this member spotlight, hear about what keeps Mason motivated, what the most rewarding part of his career is, and how the industry has evolved since his start in 2021. 

Tell me about yourself. What is your background and how did you get involved with wholesale lumber?  

I started my sales career with Mason Forest Products in 2021.  Briefly, I was in HVAC and realized that I had an interest in the sales side of the business.  Wanting to step it up a notch, I decided to try my hand at sales.  I was graciously given the chance to start at Mason Forest Products, founded by my grandparents.  I can easily say that I have found my passion, and hopefully a lifelong career! 

What motivates you to continue on this career path and be a part of the wholesale lumber industry?  

I’ve learned that the market will always throw you a curve ball, and you have to be ready to adapt and figure out how to stay one step ahead of it when you can.  Our customers count on us to be “one step ahead” so we can better serve them and pull through when they need us.  Being a little bit better every day and giving my maximum effort to everybody who has trusted me with their product needs is not something I take lightly.  My biggest motivation comes from presenting a solution that positively impacts my customers and seeing the results of going the extra mile. 

In what ways have you seen the lumber industry evolve over the years? 

In the few years that I have been in the business, I’ve seen tremendous advances in software, process automation, and a steady stream of new faces that I hope to meet at future Trader’s Markets! 

What has been the most rewarding part of your career so far? Are there any “wow” moments that particularly stand out to you? 

The most rewarding part of my career has been the knowledge I’ve gained from leadership both inside and outside of Mason Forest Products.  The industry is incredibly dynamic, so I’ve been able to take a lot of wisdom from previous and current generations and implement it into my life.  I’ve had both really good and bad “wows.” One that stands out was winning a cooler at Phoenix Trader’s Market.  I’m a sucker for that kind of stuff! 

Tell me about your involvement with NAWLA. How long have you been a member and what made you want to join? 

Mason Forest Products has been a NAWLA member for many years before me, so I can only speak about my positive experience. I’m thankful to have a place to get an insight into what’s going on in the industry. 

What advice would you give to a new NAWLA member?  

My best advice is to stay open to all opportunities!  There are several, and I’ve enjoyed everything I have said yes to. 

What’s been your favorite NAWLA moment?  

My favorite NAWLA moment so far was attending the YELP meeting.  I feel blessed with the opportunity to have met some outstanding representatives from states all over the country that I wouldn’t ordinarily get a chance to meet in person.