Spread the Word About Traders Market

Your network is one of your greatest Traders Market assets.

You’re coming to Traders Market. Let people know.

Traders Market is bigger when more of the industry is in the room — and in 2026, the doors are wide open.

As Traders Market celebrates 30 years, NAWLA is welcoming both members and qualified non-members to Anaheim for an even broader opportunity to connect across the lumber and building materials industry.

If you're part of the lumber and building materials distribution channel, Traders Market may be for you.

Whether you're attending, exhibiting or bringing someone new to the event, this toolkit gives you ready-to-use resources to spread the word.

Why Share?

Grow your network. Let customers, suppliers, partners and colleagues know you'll be in Anaheim.

Start conversations early. Give people a reason to connect with you before the tradeshow floor opens.

Bring someone new. Know someone in the industry who has never experienced Traders Market? Invite them.

Get more from your investment. The more people you connect with before, during and after Traders Market, the more opportunities you have to make your time in Anaheim count.

Ready To Spread the Word?

The best Traders Market promotion doesn't sound like marketing.

Pick up the phone. Call a customer, supplier, colleague or business partner and tell them why you want to see them in Anaheim.

You don't need a script. Just tell them:
Why you're going. Why you think they should come. And when you want to see them there.

The Doors Are Wide Open

More of the industry. More opportunities. More connections.

For 30 years, Traders Market has brought the lumber and building materials industry together to build relationships, grow business and move the industry forward.

Now, we're opening the doors wider.

In 2026, Traders Market welcomes both NAWLA members and qualified non-members — bringing an even broader network of industry professionals together in Anaheim.

That means more companies.
More conversations.
More potential business partners.
More opportunities to build relationships that last.

Know someone who should be there?

Invite them.

A customer. A supplier. A colleague. A business partner. Someone new to the industry.

If they're part of the lumber and building materials distribution channel, send them the invitation.

Eligibility requirements apply. Manufacturers and affiliates are required to exhibit. See Traders Market registration policies for complete eligibility information.

Start Here

Pick the message that fits you.

I'M ATTENDING

Let your network know you'll be in Anaheim.

Share your attendance, invite your connections and start scheduling conversations before you arrive.

Social Media

Sample Emails

Sample Phone Call Script

Signature Block

I'M EXHIBITING

Give people a reason to come see you.

Promote your booth, invite customers and prospects, and start building your show-floor schedule now.

Social Media

Sample Emails

Sample Phone Call Script

Signature Block

I'M INVITING SOMEONE

Know someone who should be at Traders Market?

Make the introduction. Send them the event, share a post or forward one of our ready-to-use emails.

Learn More

Social Media Toolkit

Make some noise about Traders Market.

Copy, customize and share any of the messages below. Add your own voice, tag your company and colleagues, and use the graphics provided.

Pro tip: Don't share just once. Post when you register, again as the event gets closer and again when you're on your way to Anaheim.

Social Media Graphic

Download the Graphic

Announce Your Attendance

Short Version

See you in Anaheim!

I'm headed to NAWLA Traders Market November 4–6. Looking forward to reconnecting with industry colleagues, meeting new people and making the most of three days in the lumber and building materials industry.

Who's going?

#NAWLA2026

Invite Someone New

The industry is bigger when everyone is in the room.

Promote Your Attendance

Turn “I'll be there” into “Let's connect.”

A Few Weeks Out

The countdown is on.

On the Way to Anaheim

Exhibitor Social Media Toolkit

You're not just exhibiting. You're creating opportunities to connect.

Use these messages to invite customers, prospects, suppliers and industry contacts to visit your booth.

Announce Your Booth

Invite Customers and Prospects

Schedule a Meeting

Email Toolkit

Take the conversation beyond social media.

Use these ready-to-send emails to let your network know you're attending, invite someone new or encourage customers and prospects to visit your booth.

Attendee Email: “I'm Attending”

Subject: See you at Traders Market?

Hi [NAME],

I'm heading to NAWLA Traders Market in Anaheim November 4–6, and I wanted to let you know I'll be there.

Traders Market is bringing together professionals from across the lumber and building materials industry for three days of networking, business conversations and relationship building.

With the event opening its doors to both members and qualified non-members this year, there's an even broader group of industry professionals expected to be in the room.

I'll be there and would love to connect.

Will you be attending?

If so, let me know and let's find a time to catch up in Anaheim.

[REGISTER FOR TRADERS MARKET]

Best,

[NAME]

Attendee Email: “You Should Come”

Subject: You should be at Traders Market

Hi [NAME],

I wanted to make sure you've heard about NAWLA Traders Market, happening November 4–6 in Anaheim.

This year is a little different — and that's a good thing.

As Traders Market celebrates 30 years, the event is opening its doors to both NAWLA members and qualified non-members, bringing an even broader group of professionals from the lumber and building materials industry together.

If you're part of the industry, I think it's worth checking out.

I'll be there, and I'd love to see you in Anaheim.

[LEARN MORE ABOUT TRADERS MARKET]

Hope to see you there,

[NAME]

Attendee Email: “Let's Connect”

Subject: Let's connect at Traders Market

Hi [NAME],

Are you headed to Anaheim for NAWLA Traders Market?

I'll be there November 4–6, and I'd love to find some time to connect.

Whether it's catching up over coffee, talking business between meetings or connecting on the tradeshow floor, Traders Market is a great opportunity to get face-to-face with people across the lumber and building materials industry.

If you'll be there, let me know and let's get something on the calendar.

[REGISTER / SCHEDULE A MEETING]

See you in Anaheim,

[NAME]

Back to "Start Here"

Exhibitor Email Toolkit

Invite your customers to your booth.

Exhibitor Email: “Come See Us”

Subject: Come see us at Traders Market

Hi [NAME],

We're excited to be exhibiting at NAWLA Traders Market in Anaheim November 4–6.

You'll find us at Booth #[BOOTH NUMBER], where we'll be talking about [PRODUCT/SERVICE/TOPIC] and connecting with customers, partners and industry professionals.

If you're attending, we'd love to see you.

Stop by Booth #[BOOTH NUMBER] or contact us to schedule a time to meet.

[REGISTER FOR TRADERS MARKET]

See you in Anaheim,

[NAME]

[COMPANY]

Exhibitor Email: “Let's Put Time on the Calendar”

Subject: Will we see you at Traders Market?

Hi [NAME],

We'll be at NAWLA Traders Market in Anaheim November 4–6, and I wanted to reach out before the event gets busy.

Our team will be at Booth #[BOOTH NUMBER], and we'd love to set aside some time to connect with you.

If you're attending, reply to this email or use the link below to find a time that works.

[BOOK A MEETING]

Looking forward to seeing you in Anaheim,

[NAME]

Back to "Start Here"

Phone Conversation Toolkit

For Attendees

Open naturally

“Hey [Name], I wanted to give you a quick call because I’ll be at Traders Market in Anaheim this November and thought you might want to come this year.”

Why you’re calling

Traders Market is opening the doors wider this year.
If you're part of the lumber and building materials distribution channel, there’s a good chance you can participate.
There’s going to be a broader mix of people and companies at the event this year.

Make it personal

“I think it would be a good opportunity for you because [specific reason — people you could meet, suppliers you could connect with, business you’re looking to develop, etc.].”
“I’d especially like to see you there because [personal reason].”

Create an easy next step

“Are you thinking about coming?”
“If you’re interested, I can send you the information.”
“If you’re going, let’s make sure we find some time to catch up while we’re there.”

If they haven't attended before

“I think this is actually a great year to try it. The event is bringing more of the industry into the room, so there should be a lot of new people to meet.”

Key message to remember:
Don't sell the event. Invite the person. Explain why you think they should be there.

Back to "Start Here"

For Exhibitors

Open naturally

“Hey [Name], I wanted to give you a quick call about Traders Market. We're going to be exhibiting in Anaheim this November, and I wanted to make sure you knew about it.”

Why you're calling

Traders Market is opening the doors to a broader group of the lumber and building materials industry this year.
That means a wider mix of potential customers, partners and industry contacts will be there.
“We're expecting to see some people we know, but we're also looking forward to meeting companies we haven't connected with before.”

Make it about the customer

“I'd really like you to stop by our booth because [specific reason/product/topic].”
“I thought it would be a good opportunity for us to finally connect in person.”
“There's something we're working on that I think would be particularly relevant to you.”

Get specific

“We're at Booth #[NUMBER].”
“Would you be around Thursday or Friday?”
“Can we put 15–20 minutes on the calendar while we're there?”

If they're not registered

“If you haven't registered yet, I can send you the information. I think it's worth taking a look.”

Key message to remember:
Don't say “Come to our booth.” Say “I'd like to see you.” Then give them a specific reason why.

Back to "Start Here"

Bring Someone New to Traders Market

Who should be in the room?

Think about the people you work with every day.

The supplier you've been meaning to meet.
The customer who's never attended.
The colleague who's new to the industry.
The company you've been trying to connect with.
The business partner who would benefit from being there.

This is the year to invite them.

Send them the Traders Market registration link. Forward them this page. Tag them in your post. Or just pick up the phone.

One invitation could lead to one new connection — or your next great business opportunity.

Back to "Start Here"

5 Easy Ways To Spread the Word

You don't need a marketing department to promote Traders Market.

1. Share that you're attending.

Post it on LinkedIn and let your network know you'll be in Anaheim.

2. Invite someone new.

Think of one person in the industry who should experience Traders Market.

3. Tell your customers.

If you're exhibiting, send customers and prospects your booth number and invite them to stop by using an email template.

4. Add Traders Market to your email signature.

Make your upcoming attendance visible every time you send an email by updating your signature block.

5. Schedule your conversations now.

Don't wait until you're on the tradeshow floor. Reach out to the people you want to see and put time on the calendar.

Have five minutes? Do all five.

Email Signature Graphic

Let people know wherever you work.

Add a Traders Market graphic to your email signature so your customers, prospects and colleagues know you'll be in Anaheim.

SEE YOU AT TRADERS MARKET 2026
November 4–6 | Anaheim, California
The doors are wide open. New this year, the entire lumber and building materials distribution channel is invited.

Back to "Start Here"

Share It With Your Team

Your marketing team isn't the only team that can spread the word.

If you're exhibiting or attending with a group, share this toolkit with your:

Sales team
Customer service team
Business development team
Executives
Account managers
Other colleagues attending Traders Market

Every person who shares that they're attending creates another opportunity for your company to connect with someone new.

The more people who know you're going, the more opportunities you create before you even arrive.

Ready To Get the Word Out?

You're going to Traders Market. Now bring your network with you.

Share the event. Invite someone new. Schedule a meeting. Start the conversation.

The doors are wide open — and the more of the industry that's in the room, the more opportunities there are to connect.

November 4–6, 2026

Anaheim, California

Please note: Traders Market attendance is subject to NAWLA's eligibility requirements. Non-members must meet the applicable eligibility criteria, and manufacturers and affiliates are required to exhibit. See the Traders Market Registration Policies, Terms and Conditions for complete details.

Spread the Word About Traders Market

Your network is one of your greatest Traders Market assets.

You’re coming to Traders Market. Let people know.

Why Share?

Ready To Spread the Word?

The best Traders Market promotion doesn't sound like marketing.

The Doors Are Wide Open

More of the industry. More opportunities. More connections.

Know someone who should be there?

Start Here

Pick the message that fits you.

I'M ATTENDING

I'M EXHIBITING

I'M INVITING SOMEONE

Social Media Toolkit

Make some noise about Traders Market.

Social Media Graphic

Announce Your Attendance

Suggested Post

Short Version

Invite Someone New

Suggested Post

Promote Your Attendance

Suggested Post

A Few Weeks Out

Suggested Post

On the Way to Anaheim

Suggested Post

Exhibitor Social Media Toolkit

You're not just exhibiting. You're creating opportunities to connect.

Announce Your Booth

Suggested Post

Invite Customers and Prospects

Suggested Post

Schedule a Meeting

Suggested Post

Email Toolkit

Take the conversation beyond social media.

Attendee Email: “I'm Attending”

Attendee Email: “You Should Come”

Attendee Email: “Let's Connect”

Exhibitor Email Toolkit

Invite your customers to your booth.

Exhibitor Email: “Come See Us”

Exhibitor Email: “Let's Put Time on the Calendar”

Phone Conversation Toolkit

For Attendees

For Exhibitors

Bring Someone New to Traders Market

Who should be in the room?

5 Easy Ways To Spread the Word

1. Share that you're attending.

2. Invite someone new.

3. Tell your customers.

4. Add Traders Market to your email signature.

5. Schedule your conversations now.

Email Signature Graphic

Let people know wherever you work.

Share It With Your Team

Your marketing team isn't the only team that can spread the word.

Ready To Get the Word Out?

You're going to Traders Market. Now bring your network with you.

November 4–6, 2026

Anaheim, California