Wood Basics



Kendall Conroy is the Marketing Manager at Timber Products. Prior to her marketing role, Kendall was a Technical Sales Rep for RedBuilt, where she sold engineered wood products for commercial and residential construction and provided technical support to engineers and architects. Kendall has a Masters of Wood Science from Oregon State University, and a dual undergraduate degree in Renewable Materials, and Sustainability also from OSU. Kendall is a big advocate for sustainability and promoting the use of wood products to create sustainable solutions.


Terry Haddix took on the role of Operations Manager at Patrick Lumber Company in 2021. She has nearly 30 years of diverse industry experience in wholesale and remanufacturing. In her current position, she is responsible for creating, refining, and documenting processes, training, on-boarding, IT and special projects. Her previous position at PLC was in Business Administration, where her primary objective was to manage all aspects of her Trader's business, allowing them the freedom and flexibility to focus solely on buying and selling lumber.


KayCee Hallstrom started her career with Zip-O-Log Mills, Inc. in 2012. From 2012-2015 KayCee worked in the Planer facility all positions, Log Yard all positions, Trucking – threw straps, shadowed all Supervisors and all operators to either observe or do their jobs. Administrative/Financial – all positions - AP, AR, Log Accounting, Financial Statements, all reports. First NAWLA Event was the Wood Basics 2012 in Corvallis, OR and first Trader’s Market was 2012. Became part of the NAWLA 10 Group GenNext 1 in 2013. Also attended the NAWLA Executive Management Institute (EMI) course in 2015. Learned to grade from the PLIB (Pacific Lumber Inspection Bureau) and got certified.


Chris Knowles, Ph.D. assumed the role of Marketing Director at Timber Products. Prior to that, Knowles was a professor at Oregon State University with the Oregon Wood Innovation Center, where he provided technical support to many forest product companies and associations. In addition, he conducted extensive market research on products in both domestic and international markets.

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Scott Olsen brings a combination of accomplishment and understanding of business matched with success in training individuals and groups. After completing his undergraduate work in Economics at the University of Washington, Scott has developed innovative training methods throughout his career that produce dramatic increases in productivity and customer satisfaction in a variety of organizations, including WebMD, Yahoo! and Apple. With a combination of skills and knowledge, Scott successfully advances management, leadership, sales, negotiation and interpersonal skills. He tailors each session to the particular needs of the group in which he is involved. Scott founded The Olsen Group in 1999. In addition to training, Scott provides personal career counseling for individuals and corporations.


Alicia Powell is the Sales Manager for Medford Plywood at Timber Products where she manages sales and distribution of hardwood plywood as well as a transload facility for commodity wood products in Georgia. Prior to managing the hardwood plywood sales team, Alicia worked as National Sales Manager for TP Trucking, a division of Timber Products, and was Director of Sales for Hoover Treated Wood Products where she managed sales, purchasing, logistics, and participated in some operational functions of the company. She is experienced in customer and employee training, public speaking, M&A, S&OP development, LEAN manufacturing, and product rationalization analysis. Alicia earned her bachelor’s degree in Marketing from Augusta State University in Augusta, GA, and a Master of Business Administration from the Georgia Institute of Technology in Atlanta, GA. Originally from Augusta, she now lives in Medford, OR with her family and a mildly neurotic silky terrier.


Gerald Presley, Ph.D., Dr. Presley is originally from the Chicago suburbs, studied biology at Eastern Illinois University and graduated from the Bioproducts and Biosystems Engineering Department at the University of Minnesota for his Ph.D. He worked at Oak Ridge National Laboratory in the Biosciences Division as a Postdoctoral Researcher from March 2018-2019. He then took a position in the Wood Sciences Department at Oregon State University in September of 2019 heading wood durability research in that program. Dr. Presley heads two research cooperatives at OSU, one focused on improving utility pole durability and another focused on measuring treated wood’s environmental impact and developing ways to reduce chemical migration from treated wood. He also manages several federally funded research projects focused on the biology of decay fungi and developing applications for fungi.


Arijit Sinha, Ph.D., is a professor at Oregon State University, JELD-WEN Chair of Wood-based Composites Science and Director of NSF Industry University Cooperative Research Center for Wood-Based Composites. His research interest and focus lies in achieving sustainability in society, especially in the built environment by using intelligent and integrated design process, and developing renewable material based green products. His specific interests are: Connections, Durability and service-life prediction, Lifecycle Analysis, Renewable Materials Product Development, Structural Engineering and Wood-based Composites.